Business owners who want to get more visibility online should focus on the importance of conducting search engine optimization (SEO) campaigns. Now, SEO starts with your website and how you can optimize to rank on search results.

However, keep in mind that a successful SEO campaign doesn’t just end with ranking but also in getting better website visibility compared to your competition. Let’s dig deeper into On-page SEO which is the process that you should utilize in your digital marketing campaigns.

The on-page SEO process includes website optimization to help you work your way around search engine algorithms and build a strong connection to your targeted visitors. The process goes beyond specifying meta tags and keyword densities.

What is On-page SEO?

Simply, on-page SEO is the optimization of your website structure and content — anything that is on the page of your website — it covers your website’s technical aspects and content. Learning and mastering this integral part of SEO requires a broad set of knowledge — including numerous aspects such as:

• Website crawling
• Website architecture
• Keyword optimization
• Well-targeted content
• User-friendly URLs, and so much more

How to boost your website ranking with these on-page SEO tactics

1. Provide excellent-quality content

Excellent, useful, reliable, and relatable content are essential factors to include in your on-page SEO tactics. Your website can survive with good content because it is an element that remains constant across variations search engines implement in their algorithms.

In addition, useful, reliable, and relatable content are some of the main reasons why people keep on going back to your website — making them happy and satisfied whenever they spend some time on your website.

What makes excellent content?

• Original content
• Useful content
• Well-researched content
• Regular posting of content
• Non-article text content such as videos and images

2. Optimize your page titles, formatting, and image descriptions

Whenever search engine spiders crawl through your website’s pages, the first elements they would check would be your page titles, formatting, and image descriptions. These would give search engines an idea of how your pages are relevant to the particular set of keywords you used.

Creating a good page title enriched with related keywords would make it easier for search engines to understand and index your website pages. On the other hand, creating a unique description that appears in search engine results pages (SERPs) also enriched with related keywords would serve as a summary of your page — a good rule of thumb is to limit your page descriptions to a length of 150 characters. While proper formatting helps make it easier for your readers to browse through your material.

3. Optimize your internal linking

Most of the time, optimizing your internal linking often gets overlooked by marketers and business owners. Keep in mind that this is an on-page SEO tactic that helps search engine crawlers to follow through the links on your website and index other pages as well. Website internal linking optimization can be done by looking out for duplicated or broken links because these can create a huge dent on your on-page SEO efforts.

4. Optimize your website speed

Continuous changes in search engine algorithms always place a higher emphasis on website speed — this especially goes out for Google. This search engine giant likes speed and its website crawlers are more likely to index and favor website pages that load faster. Even with excellent-quality content, website pages that load slowly may see themselves behind their competition.

5. Use social media sharing buttons

It is true that social media signals may not play a huge part in increasing your website’s rank. However, social media shares can generate more viewers for your website content — the more views you get the higher the chance of having someone shares your link. According to a study conducted by BrightEdge, noticeable social media sharing buttons help increase social sharing by 700%.

Conclusion

For you to be able to launch a successful on-page SEO campaign, you should implement these tested tactics that experts and marketers use in optimizing websites. Keep in mind that these tactics are important because these improve the overall user experience (UX) for your visitors, add value to your website, and help your website rank better on search engines.

For more, please download and read this free Web Development ebook and learn more about on-page SEO.

If you have more questions or are looking for a professional to help you with on-page SEO planning for your website, talk to one of our web development specialists now!