As business owners, it’s our job to make sure our business can be found where our potential clients are looking (and lurking). Today, that’s the sole purpose of a tool we use almost every day – search engines. Search Engine Optimization, (SEO), consists of both on-page & off-page SEO. We will make sure your website is well optimized to appear in search results, rank in these results at an impressionable level, as well as work on external links to increase the value of your page to these search engines. Search Engine Marketing (SEM) is the process of paying for your listings to be placed in prime locations on search results – If your customers are there, there are times where these strategies are definitely worth paying for. If you have a retail location, showing up in a local search like Google Maps and Yelp is key for generating foot traffic to your site, and we can help by optimizing your listings to improve the reputation of your brand online and overall visibility.