9 tips and tricks to link building for better seo
The role of links in SEO is like voting. Whenever a site links to your website, it adds to your online authority. The algorithms that factor in links to SEO have become more sophisticated over the years, but the fact that links are important still stands. They’re not everything in SEO, but they still do a lot.
With that in mind, link building is still an important activity for SEO. The practice has changed over time, so old methods you may have heard of aren’t effective anymore. Knowing what works now is all about being familiar with the new rules in effect.
Proper link building gives your website more traffic and spurs on its growth, as well as building trust and authority that gets you better recognized by search engines. On the other hand, poor link building damages all that and is a waste of time and effort.
Focus on High Quality Links
You can spam all the people within your reach like personal friends and every single large blog in your niche with comments containing links to your website, but it may only be a waste of time and even be harmful to your website. That method has been long discouraged by Google’s more recent algorithms.
Stick with high quality links to make sure that Google sees your website as trusted. Low quality links are a detriment to your website as they are usually seen as spam, so don’t bother with them.
Here are 18 powerful link building tools you can try today:
Make Unique and Relevant Content Regularly
This is the most fundamental step to link building. Of course, you can only build links if there are links to begin with. Nothing beats fresh content that’s put out consistently.
Not only does it tell the search engines to frequently index your site, but it also make audience expect more from you. The quicker you’re able to put out new content, the better you tell search engines to rank your site and your audience to stay tuned.
High Quality Link Directories
There are plenty of link directories you can get listed in, but not all of them are actually good. If you do intend to have your website listed on them, only go for the high quality ones.
Link directories like Best of the Web, Yahoo Directories, and so on are the only ones you should have your eyes on. Being listed on the less scrupulous ones may actually be harmful for your website’s SEO and credibility in the long run.
Determine what are the good and bad links. Here’s a great guide from Ahrefs:
Look for lists related to your niche and do what you can to get on it. You can then get more views from people looking at these lists, which should then add more authority to your site.
For instance, if you’re running a tech blog about gadgets, then you can search for “list of gadget blogs” on Google, then look into the top results and contact them to see if you can get your website on them.
If you have a new product underway, hit up top influencers in your niche and offer product giveaways in exchange for some promotion. Just make sure to get the most popular influencers there are to maximize exposure and returns.
Having a following and sharing your content on social media is one of the most effective ways to get your content out there. If your content happens to really hit it with your audience, they’ll most likely share it to other people, and those people may then share it to even more people.
This is good if you’re a local business. Submitting your website to all the relevant local directories and making sure search engines know where your business is in the local area is a good way to make sure people see you when they search for a business like yours in that area.
This is still one of the best ways to build links. Find relevant blogs in your niche and reach out to create a piece of content for them or even collaborate with them.
Show your appreciation for their outlet and be respectful with your outreach. Most bloggers tend to be generous when it comes to providing room for guest content.
You can then get targeted anchor text for your website and gain a bit more exposure this way.
Along the way, you may get discouraged by seeing so little results from your link building efforts. The truth is that it takes time for link building to positively affect your website.
Just know that those efforts add up over time, so be patient and keep at it. Don’t get tempted with those less scrupulous methods like buying lots of links as they end up being low quality and spammy. They can even get your website banned later on.
You want to be able to compete and be successful, which is a good thing. But link building is not about quick gains, but creating trust and authority in the long term.