One of the main goals of any online business is the customer’s satisfaction and to be able to achieve this goal, user experience (UX) is a crucial factor to consider in developing a website.

Definition of user experience

To understand this better, let’s discuss UX and its definition. Simply, it is how a person or user feels when he interacts with a website, mobile application, desktop software, or even human interaction. For example, it employs a combination of science and art along with rules that were developed after studying various user behaviors during a testing process.

Web developers and designers have seen a continuous shift of focus on how website users interact and consume web content. UX is focused on the overall experience of a website and determines how users should start from points A to B while navigating through its pages.

Developing a user experience involves creating a sitemap which group content in its respective sector and make navigations paths simpler in both websites and applications.

What is the importance of user experience? Here are 5 importance of user experience:

1. Mobile-friendly UX keeps hold of your target audience

According to a report from iMPACT, there are about 94% of mobile users who look for local information using their phone and 90% of them take action such as contacting a business or making a purchase.

Internet searches on the internet using mobile phones increased from 15% in 2003 to 55% today — this shows that the use of mobile devices has increased significantly during the past years and the way people search the internet. Now, if you wish to achieve your business goals, you should improve your website’s ability to impress users and leverage responsive web development.

2. User experience improves search engine optimization (SEO)

Another goal for any eCommerce business is to be in the top 10 of Google search results and websites offering excellent and unique user experience are sitting on those top 10 spots. Google changes its algorithm routinely and sometimes, stuffing keywords to get your website indexed just doesn’t work anymore.

A partnership of SEO best practices and good UX can make a huge difference in targeting both search engines and users. A good UX results to fulfill different factors like website speed, easy page navigation, excellent web structure, etc. Search engines also consider a website’s performance when they index.

3. Gaining trust and credibility from your users

Put yourself on your users’ shoes and ask yourself this: “Should I trust this website?” — This is the question every user asks whenever he visits a website through social media platforms or search engines. Website credibility has a huge impact on your conversion rate and your website’s ability to generate more leads and sales.

Earning your customers’ trust by providing them a website with an excellent UX comes over time. Fast-loading pages, easy to navigate, secure transactions, and high-quality content are some of the UX elements you need to maintain.

4. Utilize user surveys

Interview or ask your users to answer surveys about their experience while browsing your website. Gain insights into what would be the most effective website design or what’s the worst — a user’s experience is subjective and the best way to get information is by interacting and studying your website’s users. Analyze the people in your target audience during your surveys because your own peer group may interact differently compared to them.

You can ask questions like:

• How does my website make you feel?
• On what part or page did you get confused?
• How would you go about a purchase?
• Does the content or language speak and connect with you?

You’ll be surprised at the amount of feedback you’ll get and how these can help you improve your website’s UX.

5. Creating appealing graphics

A website’s visual graphics grab users’ attention and an excellent UX can bring your website to the next level — UX is something that needs to be developed over time and worked upon after considering the different factors of your business. Visual design aims to improve UX through images, typography, color schemes, and layout.

Conclusion

You can increase your business’s chance of competing well with others and leverage your conversion too by providing your users an excellent UX. Making your website interactions intuitive and simple can make your users’ lives easier and make their shopping more convenient. Leaving a lasting impression on your users can make a huge difference.

If you want to learn more about creating a good user experience, you can download our Web Development ebook.

If you’re looking for help or if you’re ready to invest in excellent user experience, talk to one of our web development specialists now!