building brand awareness: content marketing

Brand awareness plays a huge part in your business’s digital presence. It helps you land an excellent overall reputation and directly impacts the number of your customers that you attract to your business.

You should keep in mind that building brand awareness is a long term goal — you won’t achieve success in just overnight. It takes months or even years for your brand or any other brand to be recognized as a leader in their industry.

Why is content marketing crucial for building brand awareness?

Content marketing is considered as one of the best ways to start building your brand awareness and helps you target the right audiences that are more familiar with your business and the products or services it offers — it provides a unique way to establish your brand and let your audience see that what you offer is value, quality, and trusted products or services. Eventually, this would help you build your rapport over time.

According to the Content Marketing Institute, building brand awareness is one of the main goals for B2B and B2C marketers and business owners for years. Let’s discuss some effective guides to content marketing for building brand awareness.

Here are 5 guides to content marketing for building brand awareness for your business

1. Draft a content strategy

Helping your business further hone and make a clear image is one of the ultimate goals of content marketing for building brand awareness. Therefore, it is important to have a clear and solid content strategy in telling your brand’s story — drafting a content strategy is crucial before starting a campaign or project. Keep in mind that it is wise to take the time to consider your brand’s story, the story that you want to tell your audience — make sure that all of your content is in-line with your goals.

2. Create a branded blog

According to a report from, businesses or companies who blog receive about 97% more links to their websites and U.S. bloggers are projected to have a readership number of 31.7 million by this year. Blogging is simple yet really effective because content-driven blogs are one of the best ways to establish your brand’s voice as a leader in your industry. Creating a branded blog is also one of the easiest ways to building brand awareness — think about it, if your blog content is informative, useful, and valuable it can become an ideal destination for customers looking to learn more about the products or services in your industry.

3. Come up with an email newsletter

Most people would think that email newsletters may seem outdated but if you come up with a specific and strong weekly or bi-monthly email newsletter, you can keep your audience and customers updated and engaged about anything that is worth their time. However, you shouldn’t focus on just promoting our latest products or promotions, instead, create a newsletter to share interesting information about your industry — a carefully curated newsletter goes a long way in helping you establish a unique brand voice.

4. Understand your audience

Understanding your audience is the key because if you have a better understanding of what they want or need, you can do business better and your customers would be able to connect with you. Your content should cater to what they are looking for — customers prefer to know the details of what they are planning to spend their money on. Most of the time, businesses fail to understand their audience which leads to unsuccessful branding efforts.

It is wise to consider who your target audience is for you to come up with a solid decision on how to structure and plan your content marketing. Determine what appeals to your customers’ interests and values. Take the time to make a research on where they spend their time online to give you an idea of what you should do next.

5. Think Viral

Frequently shared content that is fun, dynamic, and informative goes viral — this also means getting more attention from your audience. You can come up with multimedia content that is humorous and playful to give a good feeling to your audiences.


Over time, content marketing can provide your brand with a deeper and trusting connection with your audience, contributing to your efforts of building brand awareness.

If you’d like to learn more about content marketing for building brand awareness, you can download our Brand Identity ebook.

Are you looking for help in building brand awareness through content marketing? Talk to one of our online branding specialists now!

Privacy Preference Center