5 best social media marketing trends for 2019
Another year has passed, and the world of social media continues to move forward. Whatever worked well in previous years may no longer be what’s effective in 2019. The trends and strategies that will dominate the new year should be familiar to those who stayed updated in 2018.
However, whatever worked before may not be as effective in the new year. If you want to hit the ground running as soon as January, then you should take note of the five tips below.
Ephemeral Content and Social TV
Snapchat, as well as Facebook and Instagram Stories, have become very popular in recent years, and for good reason.
The ephemeral nature of the content, meaning that it’s gone forever after 24 hours, means that putting a lot of time and care into the production of the content isn’t as viable. Besides, just like live video, it’s authenticity that’s the central pillar of ephemeral content.
Mobile usage is what gets this medium going, and you partaking in it can help you become even more visible and endear yourself further to your audience. Ephemeral content plays into people’s fear of missing out (FOMO), so you can make people want to pay attention to you more.
Lastly, the most important tip for social media marketing in 2019 is enhancing the customer experience by tracking customer data and behavior. To curtail privacy concerns regarding these practices, you must be transparent with your use of their data to serve them better. When done right, personalized experiences are what customers will return for.
Live Videos and Stories
While live video streaming has been around for a good while now, it has become even more accessible in recent years. It used to be limited to pure live streaming platforms, but has since become an integral part of social media platforms like Facebook. This makes audience acquisition for your live video even better since they can immediately see if you’re doing live video at the moment and don’t need to go to another site to watch you.
Live video has that level of authenticity that’s rare in most other forms of media, which is why it’s one of the most important tools for social media marketing in the coming years. You get to have your audience follow your activities in real time, so what they see is truly what they get.
Chatbots for Customer Service
Speaking of chat, much of customer service these days is done through Messenger. If you’re finding the increasing number of tickets to be overwhelming, then it’s time to make use of chatbots to ease the burden. Having good customer service is just as important as having good marketing, if not more.
Your business’ reputation can ride on how well you handle customers with problems and inquiries regarding your products and services. If they get a rude reception, expect them to post something about it on their own profile, which can then go viral if it’s bad enough.
What chatbots can do for your customer service is handle lower level inquiries and frequently asked questions. Once you get inquiries that the chatbot can’t answer, then it can be escalated to live chat support. This cuts a significant portion of tickets that may not be the best use of your time to answer.
Facebook Messenger Marketing
The email inbox used to be the most intimate place on the Internet, but no longer. Most people have their social media chat inboxes as their most intimate place online, and this is where digital marketing shall dominate next.
Facebook advertising isn’t as powerful as it used to be due to increasing costs and greater competition, so marketing in Messenger seems to be the next logical step.
Have you already planned out your 2019 Social Media strategy? Let us help you! Get in touch with one of our Social Media representatives today!