why seo is important for any website
People seem to not stop talking about search engine optimization, and for good reason.
It’s a fundamental pillar in digital marketing, and it’s now more important than ever.
By following its principles for your website, you can increase its visibility.
Whether it’s just a personal blog or a business website, you need to have its SEO in check.
If you’re still not convinced, here are the reasons why you need SEO in your website.
Organic Search is a Major Source of Website Traffic
Showing up on organic results on search engines is what SEO is about.
It’s about having a website with content that people want and design that’s usable and looks good on all platforms.
In fact, studies claim that organic search is the primary driver of website traffic.
Ranking high for a commonly-searched keyword is bound to get you tons of traffic over time.
Clicks from ads and social media posts are also important, but organic search is top priority.
This is the primary reason why a solid organic presence is essential to the all-around success of a business website.
Costs Less than PPC and Paid Ads
SEO needs little to no upkeep compared to PPC and paid advertising.
It’s also cheaper to pull off and easier to maintain.
Of course, that shouldn’t stop you from doing PPC and paid advertising.
But having good SEO makes them both even more effective.
Lends More Credibility to Your Brand
Good SEO practices make your website more trusted by Google.
That trust then builds up your reputation in the eyes of customers.
The more credible your brand is, the more customers who are willing to view your website.
If they happen to like your web content, that boosts your credibility even more.
If one of your business goals is to increase credibility online, you need to work on your Inbound Marketing. On top of it is SEO, which helps in getting more leads, traffic, and networking with authorities.
At the end of the day, that credibility is something money can’t buy, especially in the long term.
SEO-focused Web Design Leads to More Conversions
Web design for SEO is about two things—usability and compatibility with all platforms.
Your website must look good, be organized, and viewable on both desktop and mobile.
Anything that annoys users can result in them leaving your website prematurely.
A website can have a high bounce rate even if the content is actually good
In that case, bad web design may be the culprit.
Makes Your Content More Effective
Not only does good SEO make your content more visible, but also more helpful and engaging.
Content that follows SEO principles isn’t only informative and relevant.
It must be well-organized, easy to read or view, and concise.
Optimizing your content includes using the target keywords, H1, H2, and meta description, sticking to a publishing schedule and making your content relevant, up-to date and engaging.
Keeps You On-Par with Your Competition
If your rivals are ranking well on Google, then you should have your SEO on point to keep up.
If they’re not taking SEO seriously, then you taking it seriously gives you an advantage.
However, most businesses are Internet and social media savvy these days.
That means they’re likely to care about SEO, so you should too.
Good SEO is a Gift That Keeps on Giving
If you have your website SEO on point, you have most of your bases covered.
As you add more fresh and relevant content, it makes your SEO better.
In turn, more of your website gets ranked on Google search results.
That then brings in more traffic, which increases your ranking on Google.
Having good SEO can lead to a snowball effect in favor of marketing your business.
Do you need help with SEO to support your online marketing goals? Contact one our SEO Representatives to get started!