why on-page seo is so important for the success of your website
Making a website for your business can be a lot of work, but all that effort can pay off when you have regular content people are interested in and your search engine optimization is on point. Out of all the different types of search engine optimization there are, the one you have to deal with the most on a day-to-day basis is on-page SEO.
On-page SEO must be practiced on every bit of content on your website, and that may seem rather tedious. However, here are a few reasons why on-page SEO is something you should make use of.
What is On-Page SEO?
If you’re not aware of what on-page SEO is, it’s one of the three main types of SEO that you must do for your website if you wish to make it visible on search engines. The other two are technical SEO and off-page SEO.
On-page SEO focuses on optimizing your web pages to make them more visible to search engines. This is done by including certain keywords pertinent to your business and audience in the web content.
It works in conjunction with technical SEO and off-page SEO to make a website more visible to search engines, thus bringing in more traffic. Visitors can then become potential leads, who can then be converted into actual customers.
Search engine optimization is one of the many effective tools in digital marketing, and on-page SEO is one of its pillars. Having it in check can help boost revenue for a business.
Why is On-Page SEO Important?
1. Attracts Valuable Traffic
The most obvious benefit from on-page SEO is the increase of organic search traffic it yields. However, that’s not just random visitors coming in, but people who deliberately searched something related to your business.
That means not only is it just random traffic, but potential customers. On-page SEO attracts the right kind of attention. That makes those visitors easier to convert into actual customers.
2. Good for Retaining Visitors
Website traffic is indeed important for business success, but how much of that number actually contributing to that success? Visitors who reach your website should find what they’re looking for as quickly as they can, then see more of what they may want as well.
Good on-page SEO can help make your website better at retaining visitors as it involves good web design practices focused on maintaining customer attention. After all, why would you pay for ad clicks only for most of those visitors would just leave right away?
Speed and responsiveness are a part of good on-page SEO as it affects the user experience of the website. If people have to wait to see what your website has to offer, they’ll lose patience and go somewhere else.
3. Provides Seamless User Experience
It’s not just speed and responsiveness that affects user experience on a website. There’s also good navigation, wherein you can find the navigation menu right away and can get exactly what you click for. Clicking one thing, only to get something different, can be rather confusing and frustrating.
Proper on-page SEO means you design your website with appropriate directness. Visitors will get exactly what they ask for and will not be distracted by unnecessary or inconsistent design elements.
There is also little to no waste of space in a website with good web design that corresponds with good SEO principles. Everything is there for a reason, and users should be able to figure it out right away.
4. Optimized for Conversions
Another benefit of good on-page SEO is the website being optimized for conversions. Not only does it attract and retain the right kind of attention, but it also compels them to convert. This is done through stacking the deck to make the website as enticing to customers as possible.
Quality products and services are the most essential element, while every other element in the website can help supplement and highlight them. Most of it is good web design practices and understanding how your audience tends to view and interact with your website.
You then aim for micro-conversions—little things the users do in your website that can lead to a full conversion. Clicking a link, signing up for an account or newsletter, watching a video, adding a product to their wishlist, and so on are all micro-conversions.
In these micro-conversions, they learn and engage more with your brand. As they do more of these micro-conversions, it makes them easier to convert over time.
5. Makes Ads More Effective
If you have online ads going to your website, you would want them to draw in as many people as possible to get your money’s worth. Having good on-page SEO can help people who click on your ads be more compelled by what’s in your website, thus retaining their attention.
Good on-page SEO lets you create a landing page that retains attention and increase your conversion rate. This then helps boost the ROI on your ads, which then effectively lowers your customer acquisition costs. Making your ads more effective through on-page SEO helps you save money.
6. Maximizes Your Marketing Budget
Good on-page SEO is a gift that keeps on giving. Search engine optimization is a long-term investment in your website that can help it maximize its potential, as long as it’s maintained. Being ranked well in search engines gives you a constant stream of traffic, which is a good source of potential leads to convert.
Having your on-page SEO covered can lead to a snowball effect of getting more and more people coming in, and those people telling other people about your business. Increase in visibility leads to increase in reputation, especially as more people you convert are satisfied with your business.
On-page SEO is more than just content marketing. It’s more than just designing a responsive and easy-to-use website. It’s about making everything in your website effective and efficient in what it’s meant to do, which is to boost your revenue.
For more, please download and read this FREE ebook and learn more about the seo fundamentals for web developers.
If you have more questions or are looking for a professional to design and optimize your new website, feel free to send us an email, or click this link to schedule a free discovery call.