The best thing about the Internet is being able to access information quickly and easily. Therefore, if something slows that access down, people will not be pleased. Now that we’ve gotten used to being able to get things online with...
Good graphic design tend to follow a set of basic principles founded on what has become common practice. They came about after much trial and error over time, leaning towards what seems to work best in most cases. These principles...
Hiring a graphic designer to handle the visuals for your business can be rather daunting due to both the job at hand and the investment involved. You want a graphic designer who knows how to enhance a brand and convey...
If you’ve ever had to create or obtain a design for your business multiple times before, you’re sure to have had at least one regretful experience. Whether it’s a design that either doesn’t match your branding, doesn’t convey the right...
A big part of business branding is the aesthetics of the logo and other visual materials. Having a good-looking logo can mean the difference between a brand that people can latch onto and one that’s easily forgettable. The latter happens...
Few things in this world are worse than a website that you can’t find what you’re looking for in. The website is the most important tool a business has for giving information about its products and services. Therefore, it’s crucial...
Businesses everywhere put a lot of time and effort into building brand awareness, and the visual aspect of the branding is crucial to that end. Being able to catch the eye and retain attention is a big part of the...
For small businesses, content marketing is one of those things that doesn’t seem that impactful to begin with. While it can then grow into something substantial over time, making audiences care about a website for a small business can be...
Analytics are great for anyone looking to grow an audience. Knowing where you’re at and if you’re going up or down is very helpful and can help you with your ongoing efforts to propagate your website. You can adjust your...
Search engine optimization is one of the fundamental skills you need to learn in order to get more eyes on your business in this social media-driven world, especially if you have a website as your online base. While keyword-driven SEO...